About Pacific Coffee Established in July 1992 in Hong Kong by Seattle native Tom Neir, Pacific Coffee was acquired by Chevalier Pacific Holdings Ltd. (CPHL) in May 2005.  With the new management and improved economy, this renowned coffeehouse has since experienced rapid growth throughout Hong Kong, the Chinese Mainland and Singapore. Investments have been made in the establishment of operations in Beijing and Shanghai, acquisition of a central kitchen, installation of new management systems and a training centre, and recruiting a regional team. In June 2010, China Resources Enterprise, Ltd. (CRE) and CPHL have forged a partnership to further expand the Pacific Coffee business in the Chinese Mainland with CRE being a major shareholder and to have Pacific Coffee developed under the umbrella of CRE’s Retail Business Unit. Pacific Coffee has now developed into a well-known and recognised brand with over 80 coffeehouses in Hong Kong, 5 in the Chinese Mainland, 4 in Singapore, 2 in Malaysia and 1 in Macau. The idea of Pacific Coffee was inspired by the coffee culture of Seattle, where coffeehouses were community hubs, serving great Italian espresso based coffee in generous American sizes, with informality and a friendly attitude. Yet despite its unmistakable international look, and the strong influence of the Pacific Northwest in its brand DNA, Pacific Coffee is a Hong Kong-based company which is competing on an equal footing in this cosmopolitan city with many international operators. Its Head Office is based in Sheung Wan, Hong Kong. About The Brand The Pacific Coffee concept is to provide customers with great espresso-based coffees and beverages, an inviting place to hang out, and plenty of complementary food choices. It aims to offer an affordable luxury, a unique coffee experience to its customers. Prices are reasonably set to ensure nobody is excluded. Top quality coffee beans are sourced from around the world and roasted to a unique specification, which became the trademark rich aroma of Pacific Coffee Company. The first Pacific Coffee coffeehouse was located in Bank of America Tower in Central - near the expatriate Hong Kong Club and bars favoured by stockbrokers and finance professionals. As expected, most of its customers were expatriates working in nearby offices. This customer profile has now changed to encompass both local and international customers who embrace quality, sophistication and individuality, as they search for a leisurely experience and enjoyment of gourmet coffee in a comfortable setting that takes them momentarily away from a hectic city life. Apart from being a social gathering place, Pacific Coffee is known to be a favourite among the business community for informal work meetings. The availability of free internet stations for customers has also become a signature of Pacific Coffee. Even among intense competition, the increasingly discerning customers have recognized the authenticity of the Pacific Coffee brand, its superior product quality and comfortable environment, as well as its speedy and cheery service. About The Company Milestones Nov 1992 – First store in Hong Kong May 2000 – First store in Singapore May 2005 – Acquired by Chevalier iTech - Now Chevalier Pacific Holdings Ltd Sep 2005 – Set up a training centre in Hong Kong Nov 2005 – First store in China Nov 2007 – First flagship store in China Jun  2010 – China Resources Enterprise, Ltd. (CRE) and CPHL forged a partnership with CRE being the major shareholder 1st store in Bank of America Tower, Hong Kong 1st flagship store in Jianwai SOHO Beijing 1st store in Raffles Link, Singapore

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