Pacific Coffee Launches New Loyalty Program - The Perfect Cup Card The Pacific Coffee Company is pleased to launch our new loyalty program in Hong Kong - the Perfect Cup Card. The card is tailored to replace the chop card and to bring in even more benefits to our loyal customers in a more environmental-friendly manner. We cordially invite you to participate in the launch program of the card and share with us your card usage experience by email to theperfectcupcard@pacificcoffee.com. Now just go to one of our coffeehouses in Hong Kong, buy a Perfect Cup Card with an initial cash value of HK$200 and get started! Frequently asked questions about the Perfect Cup Card How does the Perfect Cup Card Programme work? A HK$200 first time preload value is needed to activate the Perfect Cup Card. You can accumulate points with any purchase of our drinks, food and merchandise items (except consignment goods). You will get 1 point for every HK$1 spent, and 20 points are equivalent to HK$1 in redemption value. How come I can’t use my points, I have already got the Perfect Cup Card? You will need to register online before you can redeem your points. I can’t see the updated point balance on the receipt? Our system will re-new the balances around midnight everyday, so the updated points will be shown the next day I don’t like to pre-load value into the card. Can I still use the card to accumulate points? Yes. Simply present the Perfect Cup Card to the cashier when you pay by cash or credit card. I’ve lost my card. What do I do? If you’ve already registered online, please call our hotline 8108 6500 to report on the lost card. To get a replacement card, a HK$50 administration fee is required. All the cash and point balances will then be transferred to the new card. You can choose any of our coffeehouses to collect your new card. If you haven’t registered, unfortunately we can’t do anything for you because we will not have your records to transfer the cash balance and points. How long will it take to get a replacement card? At least 7 working days What are the benefits of being a member apart from accumulating points? We will have members- only promotions from time to time. Also on your birthday, you will get double points for any purchases at PCC by using the card. Customer Service Hotline: (852) 8108 6500

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