Not just a warming beverage, coffee has become an integral part of one’s hectic lifestyle. Since our founder Tom Nier brought the American coffee culture to Hong Kong in 1992, we have devoted to providing an affordable yet luxury coffee experience with an East meets West concept and expanding our coffee selection with quality as our first priority.

How To Taste Coffee

01Roast Degree

The roast degree determines the flavor development of a coffee. In general, the lighter the roast profile, the more origin character is retained by the coffee bean. This means that lighter roasts will have more acidic and fruity characteristics while darker roasts will have more caramelized sugar flavors and bitter characteristics.

02Taste Balance

The taste balance of a coffee is determined by how the levels of acidity and bitterness compare in the cup to create the sensations of balance and sweetness. Acidity is a lively, bright characteristic similar to the flavor of lemon. Bitterness is a dry sensation like the astringency of black tea. Both are valued taste components of the perfect cup of coffee.

03Texture & Body

Coffee is made up of 98% water but about 2% comprises both dissolved solids and suspended solids. These combine to create the sensation of texture in the cup. Coffee professionals evaluate the mouth-feel of a coffee in order to evaluate its quality.

04Flavour

Coffee contains some of the most complex flavor compounds found in any beverage. We have carefully selected the most notable characteristics of each of our coffees for your consideration.

To Brew The Perfect Cup

WATER

Always use freshly boiled spring or filtered water, allowed to cool briefly to 90-96°C.

DOSE

No matter how much coffee you plan to brew, an ideal ratio is 50-60 grams of coffee per liter of water. Use less coffee for a milder flavour, or more for a more intense cup.

GRIND

Freshly grind your coffee using the below guide, immediately before brewing for maximum flavour.

COARSE French Press
MEDIUM Cone or Flat Filter
FINE Espresso

For best result, store your coffee in an airtight container away from light and changes in temperature or humidity. Avoid boiling your coffee or re-using spent coffee grounds.

TOP UP EXISTING CARD

Top-up of your existing card can now be done online by following the instructions below. Double the benefits, double the convenience!

TOPUP NOW

* The Perfect Cup Card can only be used at Pacific Coffee outlets in Hong Kong.

*All prices are displayed in Hong Kong Dollars (HKD).

Don’t have a card?

Get the card with a minimum value of $200 and you can accumulate points upon consumption at any coffeehouse of Pacific Coffee for redemption of food & beverage or merchandise items available in Pacific Coffee. To find out more about the details and benefits of our Perfect Cup Card, please click here.

NEW CARD PURCHASE

Minimum amount of $200
ADD TO CART

*All prices are displayed in Hong Kong Dollars (HKD).

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