In 1992, the founder of Pacific Coffee arrived in Hong Kong from Seattle. Touched by hardworking Hong Kongers, he set out to create a sanctuary for these busy people, using coffee to boost their spirits. Our first coffeehouse was opened in the Bank of America Tower in Central. The now classic circular logo with a coffee cup and beans has been in used since then. The three smoke pillars connect the red frame with the interior elements, making everything whole. “The Perfect Cup” printed on the logo was a manifesto of our service pledge and serves as a constant reminder to every staff member. We strive to provide “The perfect cup, any time, anywhere”. The italicized Pacific Coffee Company underneath the red circle alludes to Chinese calligraphy. The red, gold and black color combo reflects the east-meets-west spirit embodied by the brand.
In 2010, Pacific Coffee became part of China Resources Group, setting its eyes on the mainland with an ambitious expansion plan. In a later image revamp, the brand logo’s color combo has been changed to red, black and white and the word “company” cut from the logo.
As we continue to grow, our logo has evolved further. It is now a red circle with a coffee cup and coffee beans, and the name Pacific Coffee is placed within the red circle. Pacific Coffee does not only provide a perfect cup, but also a total lifestyle. “The cup, the thought, my way” is now the new motto.
Our brand is recognized as serving some of the best coffees in Hong Kong, having won major consumer awards given by major magazines and websites. The times are changing, and so is our brand. But at Pacific Coffee we keep a gracious and humble heart, and offer a heartfelt service that is always customer-oriented.
We have a passion for coffee and are committed to making our coffeehouses an urban oasis that promotes a slower pace of life. It’s our pledge to provide customers with quality handcrafted coffee and beverages and a really comfortable place to hang out, with plenty of food choices that are freshly made and delivered every morning. To make every customer’s visit a pleasant one, we pay attention to every little detail from the quality of our food and beverage, to interior decor, music selection and reading materials. It is an affordable luxury that customers can enjoy in everyday life.
‘The Thought’ – Serving with humility and sensibility
‘My Way’ – Crafting a space for the enjoyment of life
In addition to world-class coffee, great food and comfortable surroundings, we also help our customers stay connected.
Whether for business or leisure, our in-store internet facilities allow customers access to get online, when and where they need it. We strive to provide the most up-to-date technology available by continually upgrading the internet connectivity in our stores with long-time partner PCCW.
We currently provide complimentary Netvigator Broadband Service through computer terminals in our Hong Kong stores. In addition, most stores are equipped with CSL Wi-Fi for use by service subscribers. Perfect Cup Card members will be given two free 60-minute Wi-Fi sessions upon request. During their next visits within 30 days, their devices will be automatically connected to the Wi-Fi again at just a touch of the screen.