Thought Of The Farm Charity Fund Thought Of The Farm Charity Fund

18/25 Altura – Farm Direct Coffee Blend was launched officially in November 2014. Our coffee roasters source the coffees directly from farmers in order to minimize the exploitation of these farmers and ensure they can work under improved conditions and receive reasonable rewards. The concept is to enable a sustainable production and improve the farmers’ quality of life.

To further strengthen the connection between coffee products and coffee communities, we established “Thought of the Farm Charity Fund” in January 2015 to give back to the farming communities. For each 18/25 Altura promotional drink sold, we donate HK$1 to the Fund. As of 2017, we have donated over HKD190,000 to the Fund. All money raised is used to improve the livelihood of coffee farmers and the local communities in Costa Rica and Guatemala.