We have brought a farm-direct coffee bean experience to customers since the debut of 18/25 Altura in November 2014. To further strengthen the connection between coffee products and coffee communities, we have established “Thought of the Farm Charity Fund” to give back to farming communities. For every 18/25 Altura promotional drink sold, Pacific Coffee donates HK$1 to the Fund. As of 2016, we have donated over HKD130,000 to the Fund. All money raised is used to improve the livelihood of local farmers.

Our love for the local community has played an important role in defining who we are as a company.

18/25 Altura – Farm Direct Coffee Blend

18/25 Altura – Farm Direct Coffee Blend

18/25 Altura – Farm Direct Coffee Blend was launched officially in November 2014. Our coffee roasters source the coffees directly from farmers in order to minimize the exploitation of these farmers and ensure they can work under improved conditions and receive reasonable rewards. The concept is to enable a sustainable production and improve the farmers’ quality of life.

 

Thought of the Farm Charity Fund

Thought of the Farm Charity Fund

To further strengthen the connection between coffee products and coffee communities, we established “Thought of the Farm Charity Fund” in January 2015 to give back to the farming communities. For each 18/25 Altura promotional drink sold, we donate HK$1 to the Fund. As of 2017, we have donated over HKD190,000 to the Fund. All money raised is used to improve the livelihood of coffee farmers and the local communities in Costa Rica and Guatemala.

TOP UP EXISTING CARD

Top-up of your existing card can now be done online by following the instructions below. Double the benefits, double the convenience!

TOPUP NOW

* The Perfect Cup Card can only be used at Pacific Coffee outlets in Hong Kong.

*All prices are displayed in Hong Kong Dollars (HKD).

Don’t have a card?

Get the card with a minimum value of $200 and you can accumulate points upon consumption at any coffeehouse of Pacific Coffee for redemption of food & beverage or merchandise items available in Pacific Coffee. To find out more about the details and benefits of our Perfect Cup Card, please click here.

NEW CARD PURCHASE

Minimum amount of $200
ADD TO CART

*All prices are displayed in Hong Kong Dollars (HKD).

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